Why Facts Bounce and Stories Stick
Change pros already have the plans, the decks, and the stakeholder maps. And yet… humans still do human things. When uncertainty spikes, the brain doesn’t crave more information—it craves meaning.
In threat mode, people fill in the blanks, resist what feels unsafe, and forget half of what we lovingly wrote in that 42-slide “Change Update.” That’s where storytelling earns its keep.
This webinar blends neuroscience and change practice to show why stories stick (and why bullet points bounce). We’ll unpack how narrative creates a visceral “as-if” experience, reduces cognitive overload, emotionally tags memory, and helps people make sense of disruption—key ingredients for adoption when resistance or fatigue shows up.
We’ll also connect storytelling to familiar change barriers: loss aversion, status quo bias, identity threat, and burnout.
You’ll leave with a simple, repeatable framework to develop stories that travel—supporting sponsors, strengthening communications, and accelerating peer-to-peer adoption.
You’ll also get one-page story guides built for three high-impact moments: leader messages, change explanations, and burnout conversations.
If you want your change message remembered after the meeting ends (wild concept), this is for you.
About the Presenter:
Christine Gehl Kreuser is the CEO and owner of LaMarsh Global and a senior change management executive with more than 25 years of experience leading complex global transformations. Based in Chicago, she partners with executives and change leaders to build change capability and create empowered, people-centered organizations. Christine brings deep practitioner and leadership experience from Fortune 100 environments, including building and leading Caterpillar’s global change management capability and serving as Global Process Owner for Change Management. Her work spans manufacturing, insurance, pharmaceuticals, and banking with a focus on sponsor alignment, practitioner development, and managing the people-related risks of transformation. Christine is known for translating strategy into practical, scalable change approaches that deliver measurable business and adoption outcomes.
Sponsored By:
LaMarsh Global: https://www.lamarsh.com/
